Friday, July 27, 2012

Penn State: Worse than Death?

“Indeed, the culture exhibited at Penn State is an extraordinary affront to the values all members of the Association have pledged to uphold and calls for extraordinary action.” – NCAA Press Release on Penn State

With that statement, the NCAA came down with what it deemed as, “unprecedented” sanctions against Penn State University. For those who haven’t read the full sanctions list, it includes a $60 million fine intended to be used for programs preventing sexual abuse against minors, a four-year bowl ban, a loss of 40 scholarships over four years, five years of probation and monitoring by an NCAA appointed Integrity Monitor, and the vacation of wins from 1998 to present under the Joe Paterno era. Additionally, students currently enrolled in the program or scheduled to begin this fall have the option to freely transfer from Penn State without sitting out the mandatory year.

While these sanctions are truly unprecedented, I can’t help but feel that they missed the mark. What Jerry Sandusky did is unthinkable, disgusting, and has been dealt with through a court of law. He was convicted of 45 counts of sexual abuse, and will spend the remaining years of his life in prison. The unfortunate truth is that there will always be sick and twisted human beings, as the world saw again with the Aurora theatre shootings. What is worse is when decent men, or previously perceived to be decent men, use their power and influence to enable those people to carry out their sick acts. Make no mistake, as the Freeh report clearly states, Paterno, Curley, Spanier, and Schultz could have and should have stopped Sandusky. Any arguments otherwise are immature and inaccurate.

What I have seen from the media, fans, and interested observers is the idea that this should be evaluated like other football related incidents. There were outraged cries before the sanctions that the NCAA wouldn’t act and would again hide in the shadows. But this incident is far above a football issue. This isn’t the same as Ohio State, SMU, or the University of Miami. These were fully grown and trusted adults committing unthinkable acts. There are laws in our constitution that handle these types of issues. Penn State University, with no sanctions against them, would be fighting the image of sexual assault on their campus for many years to come, and at least for the next decade. New recruits would walk through the tarnished locker room on official visits, students will pass the now removed Paterno statue, and families will take graduation photos in front of the Paterno Library. This image will not go away, it will simply fade slightly over time if handled correctly and maturely.

To further evaluate the sanctions, let’s look at the people who are truly affected by these penalties:

1) $60 million ban – This money will come out of the gross revenue of the football program. The Penn State athletic program is the second most profitable program in the country, trailing only Alabama, and most of the money earned by the football program goes toward other sports to help keep them afloat. Money being allocated to the sexual abuse prevention fund will mean less funds for women’s volleyball, softball, men’s wrestling, and all other programs. The positive side is of course the prevention fund, but this could hurt the other student athletes, especially if this scandal causes a decrease in Penn State’s annual athletic donor contributions.

2) Vacation of wins – This sanction really confuses me. Joe Paterno is dead, and his image has taken an enormous hit that will never recover. The players on the field for those games know who won and lost, and the only person who would feel hurt by this has passed away.

3) Loss in Scholarships – The current freshmen class at Penn State would have been born in 1994, the exact same year as Sandusky’s first sexual abuse occurred and four years before the first investigation occurred. These young men had nothing to do with the scandal, yet due to these sanctions, will be affected tremendously, second only to the victims and their families. These freshmen, if they are unable to transfer, which is likely due to most schools having filled their scholarships by now, will play for three or four more years with a depleted squad, without the potential for playing in a conference championship or bowl game. Additionally, they will be the public face of Penn State’s recovery from this scandal, and be asked questions weekly about the scandal and the aftermath.

4) Five years of probation – This sanction burdens the staff of Penn State the most. The compliance staff, who as far as we know has done everything they have been instructed to do, as their program has never been found guilty of recruiting, or other sport specific violations. Previous to the Sandusky scandal, Penn State was the poster child for the NCAA in following the rules and setting an example. Now the compliance staff will have to work extra hard in order to assure that what they’re doing is within the rules, something they had already done.

5) Four-year bowl ban – The bowl ban, similar to the scholarships, will hurt the students most of all. Their shared goal has always been playing in a bowl game to represent their school and now they will not have that chance. Additionally, Penn State will not be eligible to receive shared bowl revenue, part of which went to the funding for other sports and student athletes.

The issue here? None of these groups were the issue. The students worked hard to balance classes and athletic commitments, the compliance staff made sure the students were academically eligible and followed the NCAA handbook, and the other programs acted as cheerleaders for the football program due to their contributions to their own sports. There are five men involved in this scandal, and none of them will feel the wrath of these sanctions specifically, as none of them are any longer directly part of Penn State University (Curley is on leave, but many reports have him resigning in the near future). I believe the true danger of these sanctions is that it makes the scandal look like a football-related issue, where the true crime lies with those five individuals.

The NCAA claims that they are trying to change the culture of Penn State, to show other schools that an athletic department cannot be more powerful then the University and its leadership team. That commitment, I believe, will be proven genuine or not over the following months. The NCAA can work with many schools including Alabama, LSU, Florida, Kentucky, Syracuse and others who all have that type of power at their Universities. Hopefully this type of scandal never occurs again, but it’s not hard to picture the feasibility of other activities being covered up by members of the leadership teams at those institutions.

If I were Mark Emmert, I would have instituted the following sanctions:

1) $60 million fine – money goes to funds for each of the victims of Jerry Sandusky
2) Waiver of transfer rules for current and incoming students
 3) Mandatory monthly training sessions focused on ethical decision making for leadership and athletic staff
 4) Required community service for student athletes and staff in abuse shelters working with formerly abused individuals
5) Permanent installation of Integrity Monitor on campus, appointed by NCAA

The students did not cause the problem, but they can be part of the solution. The more the staff and students work to create a transparent, accountable system within the Penn State campus, the easier the recovery from this will be. The perception of Penn State is the reality, and those willing to weather the storm have to change it. It starts by the NCAA understanding what this scandal is all about, innocent human beings being hurt, not decisions made by student-athletes.

About the author: Steve Thiel is a current member of the Class of 2013. He graduated with a degree in Sport Management from Baldwin Wallace University in Berea, OH and hopes to work in sponsorship activation and strategy after graduating from the DeVos Program. Follow him on twitter @SThiel21

Thursday, July 19, 2012

Ambush Marketing – Pepsi Max at the Coke Zero 400?

In the dynamic world of sport sponsorships, no category is more competitive than the soft drink battle between Coke and Pepsi. Not only are Pepsi and Coke competing for naming rights, signage, and other sponsor-able assets, but also the crucial distribution and pouring rights for teams, leagues, and third-party organizations. Even when those rights are secured however, the other company can still attempt to make their mark on an event.

This past weekend, Daytona International Speedway hosted the Coke Zero 400, a major race in the NASCAR Sprint Cup schedule. Coca-Cola not only was the naming rights sponsor of the race, but also owns the pouring rights for Daytona International Speedway. In typical Wild Wild West fashion however, Pepsi Max, Pepsi’s low calorie option, attempted to make an impact on the reported 115,000 attendees. This practice is known as ambush marketing, the purpose of which is to create brand recall and related sales using the event without paying the high fees associated with signing a sponsorship deal.

Specifically, Pepsi Max utilized several assets to imprint their brand on the event. First, they bought an Orlando food truck, the Twisted Cuban, and wrapped it in a Pepsi Max cover. The graphic displayed the slogan, “Free Food. The other guys give you zero,” obviously a dig at Coke Zero. The truck parked at a Sears store on International Speedway Boulevard across from the track, and gave out free tacos before the race. Additionally, Pepsi Max sponsors Jeff Gordon’s car, and had Jeff Gordon visit the truck, eat their tacos, and interact with fans. Finally, Pepsi Max sponsored the flags on the light poles on International Speedway Boulevard, guaranteeing that fans traveling to the event saw their brand name before a Coke Zero logo. All of this was promoted via the Twitter accounts of the Twisted Cuban, Pepsi Max, and Jeff Gordon, making for a very public campaign.

How could Coke Zero, a major sponsor of both Daytona International Speedway and the race, allow this? For one, sponsorships in NASCAR are often hard to pinpoint, as there are an abundance of available assets. Not only does NASCAR as a governing body have their league-wide sponsors, but all of the racetracks have specific sponsors, as well as the individual drivers and teams. As an example, if Jeff Gordon had won the race, it would have been a Pepsi Max car winning the Coke Zero 400, most certainly a disaster for Coke. Also, Coke, while it has many different assets within its sponsorship deal, can only afford so many assets, and when the assets are owned by the city of Daytona, such as the light post flags are, it can be difficult to cover all of them. Finally, brands are becoming increasingly clever on how to reach fans, such as in the social media space, on the way to an event, or even post-event at branded parties. They key for sponsors in establishing their brand as naming rights sponsors is to create memorable experiences at the event that connect with fans. Brands can provide unique hospitality events, one-of-a-kind gate giveaways, and creative in-event promotions that will drive home their participation in the event.

Some question the ethics of this practice by Pepsi Max and others, hence its title of “ambush” which has a negative connotation in and of itself. Others claim that it can be extremely effective given the Return on Investment when performed well. Either way, brands need to be aware of their competitors’ ambush tendencies and work harder to assure that their brand is the one remembered post-event and at the cash register.

About the author: Steve Thiel is a current member of the Class of 2013. He graduated with a degree in Sport Management from Baldwin Wallace University in Berea, OH and hopes to work in sponsorship activation and strategy after graduating from the DeVos Program. Follow him on twitter @SThiel21

Friday, July 22, 2011

From the Rough

Before we left for break, we had the opportunity to screen the independent film, "From the Rough". It’s the heart-warming, refreshing, and true story of a men’s golf team at Tennessee State University that is coached and led by Catana Starks (played by Taraji P. Henson). LeToya Luckett, Michael Clark Duncan, and Tom Felton (for your Harry Potter fans) join Henson on the screen to show the trials, tribulations, and triumphs of a golf team that is forced to come together or risk falling apart. Each character must face past demons and fears to emerge from the rough on the golf course and in life.

A few things came to mind after I screen this movie. I was reminded of several movies with sports backdrops like Seabisquit, The Blind Side, and Remember the Titans when I watched this film. It’s the classic underdog story with so many layers such that you get a good sense of every character and his or her story in the film. It was also refreshing to see another film centered around a historically black university. We’ve seen “Drumline” and “Stomp the Yard”, but this one provides another viewpoint of the HBCU experience.

Personally, I enjoyed the film, and the way that it brought pressing issues that it brought to the forefront. This movie finds a way to shed light on race, culture, gender, socio-economic status, love, defeat, and triumph and wrap it all into one movie about one team. I’m excited to see what happens with this movie once it is released to the public in the Fall.

Be sure to like “From the Rough” on Facebook and follow @gyremovies on Twitter and visit www.FromtheRoughMovie.com.




Andrew Lilly














Meet the Class- Jeremy

One of the unique attributes of the DeVos Sport Business Management Program is the network of students who make up our program. Our class will take every course together during our tenure here at UCF and we will work on countless group projects and collaborative efforts. As a result of our shared interests in the business of sport, a natural team camaraderie is formed. However, our team is composed of people from diverse backgrounds, experiences and ambitions. We offer profiles of class members to give you an idea as to the type of people who make up our program, individuals who collectively will be leaders in sport and society and will be teammates for life.

Name: Jeremy Miller

Hometown: Keller, TX

Undergraduate School & Major:
Louisiana State University
Economics

Current G.A. or Sports Industry Related Internship/Job:
Projects Manager Intern at the ANNIKA Foundation


Reasons for Choosing the DeVos Program:
I looked at the dual Masters program as an opportunity to expand my opportunities in the business world and gain an in-depth understanding of the sports industry. The community service aspect of the program also sparked my attention. Since I was younger, I focused on giving back to the community in order to provide inspiration to underprivileged individuals and help those in need.

Future Career Ambitions (1 to 2 sentences):
After graduation, I hope to land a job with a sports organization in the field of business development. In the next 5-10 years, I plan on opening a sports consulting firm after gaining valuable industry experience.

If you could have any superpower what would you choose and why?
If I could have any superpower, I would definitely choose teleportation. This way, I could travel around the world and experience multiple cultures without ever taking a step.

If you had the opportunity to interview anyone dead or alive, who would you choose and what would you most want to know?
Nelson Mandela. I would want to know how someone could go through so much adversity throughout the course of his lifetime and still manage to unite a nation through the power of sport.



Monday, June 6, 2011

Meet the Class - Tavia

One of the unique attributes of the DeVos Sport Business Management Program is the network of students who make up our program. Our class will take every course together during our tenure here at UCF and we will work on countless group projects and collaborative efforts. As a result of our shared interests in the business of sport, a natural team camaraderie is formed. However, our team is composed of people from diverse backgrounds, experiences and ambitions. We offer profiles of class members to give you an idea as to the type of people who make up our program, individuals who collectively will be leaders in sport and society and will be teammates for life.

Name: Tavia Record

Hometown: Brampton

Undergraduate School & Major:
University of Central Florida
English Creative Writing, BA

Current G.A. or Sports Industry Related Internship/Job:
*Graduate Assistant for The Institute for Diversity and Ethics in Sport
*Athletics Compliance Office Volunteer
*Graduate Assistant Student-Athlete Advisor and Mentor in the Burnett School of Biomedical Sciences
*International Full-Scholarship Track & Field Student-Athlete


Reasons for Choosing the DeVos Program:
Iron sharpens iron, as one man sharpens another.
-Proverbs 27:17

I acted on a desire to be challenged by the best sport management directorship and a diverse cohort to increase my strength as a leader and to learn new ways to use my gifts to uplift others.

Future Career Ambitions (1 to 2 sentences):
My short-term career goals

*Become a leading image consultant that is known for helping professional athletes maximize their potential in the public eye. I would meet the needs of my clients by providing service and assistance in personal project development, philanthropy, public relations, garnering sponsorships and brand management.

*Represent Canada at the 2012 Olympics in the 400m and 4x400m relay

*Expand my image consulting project for youth, which stems from my belief that every child deserves to feel validated and to be given the guidance to embark on their dreams

If you could have any superpower what would you choose and why?
It would be awesome to have the ability to travel in time to…

*rewind to visit various eras in history

*pause priceless moments that I have shared with my family, friends, teammates, coaches, mentors, sorority sisters and the President’s Leadership Council

*fast-forward to peek at how the seeds I’ve sown this season will take shape and bloom in the future

If you had the opportunity to interview anyone dead or alive, who would you choose and what would you most want to know?
I enjoy talking and learning from elderly people, so if I could jump into a time-travel mobile, I’d choose to visit my great-grandfather named Charles Griffiths. He was a World War I veteran who was known for being honorable, loyal, respectful and charming. From the stories that I’ve heard, he sounds like someone that I could laugh and talk with for hours. I would ask him to talk about how he stayed true to his values and how this paid off very well in his professional and personal life.



Friday, June 3, 2011

Favorite Stadium/Arena Experience- Amanda

Stadiums/Arenas Visited:
Amway Center (Orlando Magic)
Raymond James Stadium (Tampa Bay Buccaneers)
EverBank Field (Jacksonville Jaguars)
Fenway Park (Boston Redsox)
Gillette Stadium (New England Patriots/New England Revolution)
TD Garden (Boston Celtics/Boston Bruins)
Bank One Ballpark (Arizona Diamondbacks)
Daytona International Speedway (NASCAR Sprint Cup Series Daytona 500)
Brighthouse Networks Stadium (University of Central Florida)
New Orleans Arena (New Orleans Hornets)

Venues I’d like to Visit:
Yankee Stadium (New York Yankees)
Churchill Downs (Kentucky Derby)
Charlotte Motor Speedway (NASCAR Sprint Cup Series)
Wrigley Field (Chicago Cubs)
Madison Square Garden (New York Knicks)
Cowboys Stadium (Dallas Cowboys)

Favorite Venue:
Gillette Stadium

Favorite Experience:
I hadn’t realized how many venues I had been to over the span of my short life until I started making this list. With each addition, I began to think about how fortunate I was to experience each of these stadiums/arenas and how each one of them had an entertaining story to accompany it. My most favorite fan experience took place at the TD Bank Garden during a Boston Celtics game. It was my informal introduction to Kevin Garnett. Sitting only three rows behind the Celtics bench provided just the view I needed to actually appreciate KG’s greatness in person. At the beginning of each home game, KG takes massive amounts of baby powder in his hands, throws it in the air, and then proceeds to both ends of the court drawing in the great cheers of the audience filled Garden. The game hadn’t even started and unknowingly my excited grip had already left fingernail impressions in my best friend Matt’s arm.

Amanda Barton













Tuesday, May 31, 2011

Favorite Stadium/Arena Experience- Chris M.

Stadiums/Arenas visited:
MLB Spring Training
High Corbett Field (Colorado Rockies)
McKechnie Field (Pittsburgh Pirates)
Tucson Electric Park (Arizona Diamondbacks)

Professional
Al Lang Stadium (FC Tampa Bay)
American Airlines Arena (Miami Heat)
Angel Stadium (Los Angeles Angels of Anaheim)
AT&T Park (S.F. Giants)
Chase Field (Arizona Diamondbacks)
Florida Citrus Bowl (Orlando City Soccer)
Home Depot Center (Los Angeles Galaxy)
Honda Center (Anaheim Ducks)
Jobing.com Arena (Phoenix Coyotes)
Lambeau Field (Green Bay Packers)
New Orleans Arena (New Orleans Hornets)
Raymond James Stadium (Tampa Bay Buccaneers)
Staples Center (Los Angeles Lakers)
Superdome (New Orleans Saints)
Target Center (Minnesota Timberwolves)
Target Field (Minnesota Twins)
Tropicana Field (Tampa Bay Rays)
US Airways Center (Phoenix Suns)

International
Croke Park (Dublin, Ireland Gaelic Football & Rugby)

Venues I'd Like to Visit:
All major professional sporting venues (my bucket list)

Favorite Venue:
Lambeau Field, with due respects to Angels Stadium

Favorite Experience:
Being from Orange County, California, Angels Stadium feels like home for me. Growing up, tickets were $7 for kids and $13 for adults for the Family Fun Zone. I owe where I am today as it pertains to this field to reading an article about the CFO of the Angeles. I thought to myself, I love numbers and I love sports! If I could combine the two into a career I would enjoy every day at work. Since then, I have been very fortunate to work for teams such as the Colorado Rockies and the Orlando Magic.

But to the question of my favorite venue, Lambeau Field wins hands down. I have been a Packers fan all my life and I finally got to go to a game the year they won the Super Bowl! It was at Lambeau Field that I got to experience a true tailgate. My friend and I started at Brett Favre’s Steakhouse 3 hours before the game then met up with my buddy’s friends outside the stadium. I have never been colder in my life so I quickly befriended a man with a propane heater. He offered us food and even heat packs for the game! I even got to meet the Packers’ number one fan, NFL Owner (pictured below). When we got into the stadium, I walked around to absorb the experience. Hot chili was being served, people were making posters, and cheese heads were seen everywhere! One of the best moments was actually at halftime where I went to the restroom and it was heated! Outside it was 22 degrees and in the bathroom was 85! When I finally got back, I squeezed into my place and continued to cheer. I am proud to say I never sat down! For one, the seats were bleachers and would have been freezing. Secondly, it was a once in a lifetime opportunity and I didn’t want to miss a second. When the game was over and we beat the Bears, everyone was cheering, slapping hands, and having a good time in the parking lot.

In sports business management we are taught to be professionals, not fans. But for me, this was a pure fan experience. I hope it can inspire you to see the world out there as I have a goal of seeing all major professional sports venues before I die!

Thank you for reading and good luck on your adventures,

Chris Moran














Sunday, May 22, 2011

Favorite Stadium/Arena Experience- Matt V.

Stadiums/Arenas visited:
Amway Arena (Orlando Magic)
Amway Center (Orlando Magic)
Raymond James Stadium (Tampa Bay Buccaneers)
Wrigley Field (Chicago Cubs)
Brighthouse Networks Stadium (University of Central Florida)
Daytona Speedway
Florida Citrus Bowl

Venues I'd Like to Visit:
The new Marlins Stadium (opening next year)
Soldier Field (Chicago Cubs)
Fenway Park (Boston Redsox)
The New Yankees Stadium (New York Yankees)
Old Trafford (Machester United F.C.)
AT&T Park (S.F. Giants)
Just about any NFL stadium

Favorite Venue:
Toss up between Amway Center, Wrigley Field, and Raymond James

Favorite Experience:
I just started actually visiting professional (and collegiate) sports in person when I started college and could somewhat afford it. Growing up in Niceville Florida did not exactly offer any real live event opportunities. The first professional sporting event I ever went to was an Orlando Magic playoff game in April of 2009. The ticket was a birthday present to see the Magic take on the 76ers, on their way to the NBA Finals. Although that experience was great, it is not my favorite. It is hard to argue against the technological awe that the new Amway Center creates yet working there never really gave me the true "experience" of the arena. Raymond James Stadium's pirate ship is also hard to contend with. If you have never heard the cannons fire as Tampa scores, you're missing out on a great NFL tradition. My favorite experience however would have to be visiting the classic Wrigley Field for a daytime Cubs game versus the Braves. This was the second live professional sporting event I ever attended and first I paid for. There is nothing more relaxing than having an Old Style while sitting in the Chicago sun watching the manual scoreboard change for a Cubs home run. Although I grew up a Marlins fan (and still somehow I remain a Marlins fan) a little bit of me took in the Cubs as a sort of step child. To me that is a day I will always remember and cherish. Attending live events is something I have always wanted to make apart of my regular basis and something I am only recently being able to accomplish. With limited experiences in a growing hobby as well as the opportunities the DeVos program is creating for me with a career in sports, I hope to add to these experiences in the near future.

Matthew Vinson