Monday, September 24, 2007

The Windy City - Part I

I approached the DeVos Chicago trip with some skepticism primarily because I wasn’t sure what to expect or if the trip would benefit me at all. On the plane ride back from Chicago, I could not help but be appreciative of the fact that I had been granted the special opportunity to be part of such an experience.

The Chicago expedition embraced every aspect of what the DeVos Sports Business Management Program stands for. The trip gave me a practical insight into the sports business industry. Examples include the interaction with Chicago Bulls executives, the dialogue with a top representative from Gatorade, the relationships built with sports marketing agencies, and the increased understanding of the business model for college sports.

The tour also highlighted the importance of community service. This importance was evident through the guest speaker Arthur Agee from Hoop Dreams who gave me a renewed sense of selflessness, and an increased desire for community service.

Finally, the Chicago trip exposed me to my first live musical (The Color Purple) and to my first Chicago Cubs baseball game. As a result, my entertainment horizons have been expanded.

I am delighted that our leaders in the DeVos Program have the vision to understand the business and social impact of this trip on the lives of their students. Thank you again.

Boma Ekiyor
Lagos, Nigeria
DeVos Class of 08

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